Coca Cola And Santa Claus History
It wasn t until the 1960s that coca cola introduced the popular beverage sprite.
Coca cola and santa claus history. The company s relationship with santa began in the 1920s when coca colafirst began advertising in american magazines like the saturday evening post during the festive season. The idea was to ensure people continued to drink coke during the winter months as the drink was associated with warm summer days. It s safe to say that the modern images we associate with santa claus reached recognizable maturity by the 1860s and 1870s thanks to artists like louis sprang and thomas nast.
Sprite boy who was also created by sundblom got his name due to the fact that he was a sprite or an elf. The coca cola company began its christmas advertising in the 1920s with shopping related ads in magazines like the saturday evening post. T he company wouldn t start advertising with santa until the 1930s.
I t was invented in 1886 by dr. The ads used images of a man dressed as santa not dissimilar in appearance to the santa claus in thomas nast s depiction from the mid 1800s. In 1930 artist fred mizen painted a department store santa in a crowd drinking a bottle of coke.
The first santa ads used a strict looking claus in the vein of thomas nast. Sundblom redrew santa claus as a plump cheerful man with snow white hair and dressed him in red and white colors that had already become associated with santa but which happily matched coca cola s signature colors. Sundblom an advertising artist with the d arcy agency to design a new santa.
Claus based on his own wife. The coca cola company began its christmas advertising in the 1920s with shopping related ads in magazines like the saturday evening post. The first santa ads used a strict looking claus in the vein of thomas nast.
Sundblom even provided a mrs. The coca cola company began its christmas advertising in the 1920s with shopping related ads in magazines like the saturday evening post. Check out this story and more news from the coca cola company.
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